We could actually tell our client, “you went viral.”

Within 2 months of launching on TikTok, we produced more than half of Walmart’s TikTok content.

✅ 88% of our videos exceeded benchmark
✅ 5 went viral - each delivering > 1M views
✅ 47% consumption rate each - 3 pp > average
✅ 60% response rate from Creators
✅ we made 533,000 engagements on 144 unique connections
✅ 2x more engagement than Target & Amazon
✅ #cartwars made it to Know Your Meme and several YouTuber videos

We didn’t push ads & promo bits.
We leaned into relatable shopper truths and cultural moments.
We applied trending audio, video formats and just had fun seeing the brand through the same lens as its shoppers.

TikTok called us a “first mover” on platform and credited us with being a leader in the next generation of shopping based on this work.

I worked closely with the team to not only develop a new process for this shiny new platform but I concepted, scripted and even starred in the content.