Grubhub Delivers to Those
Who Just Delivered
There’s one meal that’s more important than any other: The first meal you eat after giving birth is one of the most anticipated, crave-fueled meals of your life.
So during peak baby birth month, Grubhub sponsored mom's post-delivery meal for thousands of moms nationwide, delivering to those who just delivered.
We called it, Special Delivery
Launch
Teaser
Moms didn’t just eat. So did our results.
Special Delivery was one of Grubhub’s most successful campaigns to date.
It broke through their cycle of mundane promotions, made an emotional connection to its customers and united moms under one insight.
We built a bond for life.
It even earned its way onto Contagious’s “Campaign of the Week” and was featured at “Most Contagious” 2025.
To call this anything other than "my baby" would be to miss out on a great pun.
